we envision a future where thermal spas become the new Nightclubs, where saunas with friends replace beers at the bar, and genuine connection and well-being overcome the isolation of modern life.
Social Wellness Movement
Loneliness is the New Epidemic—Social Wellness is the Cure
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Loneliness = Smoking 15 Cigarettes/Day
Mortality impact of being socially disconnected is similar to that caused by smoking up to 15 cigarettes a day.
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U.S. Surgeon General Declares
The loneliness epidemic critical priority for our country calling for more social connection and community.
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73% of Gen Z Report Feeling Lonely
Sometimes or always, making them the most isolated generation. Millennials also experience high levels of loneliness.
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Wellness Over Alcohol
Only 21% of Gen Z drink on a regular basis - spending more of a % of their income on general wellbeing.
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Values Shift Toward Health
60% of Gen Z prioritize a healthy lifestyle over money, career, or family. Strong social ties boost immunity and reduce stress.
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Saunas as Social Medicine
Social saunas and bathhouses are fast becoming a remedy for loneliness, according to the Global Wellness Institute.
THE Opportunity
An Untapped, Explosive Market
The $4.5T global wellness economy is booming — but communal thermal wellness remains vastly underdeveloped in North America.
Urban bathhouses are a top 10 trend according to the Global Wellness Institute.
Thermal spas are one of the top 3 fastest growing segments in wellness by 2025 and into 2028.
U.S. spa market breaks historic record in 2022, growing by 11% year over year.
Our team has deep expertise across hospitality and spa operations, immersive art and experience design, culture and community building, and wellness & personal healthcare.
Together, we’re breathing new life into the city's bathhouse culture by thoughtfully combining best of the past traditions, with modern experiences to create transformative moments.
Our Team
FOUNDERS
Anne Cannady, CEO
Anne is a veteran brand strategist and human-centered designer with over two decades of experience scaling global brands and cultures. Formerly Head of Culture at PayPal and Employee Experience at Fastly, she has guided companies like Starbucks, Unilever, Ford, and Microsoft in crafting experience-driven products & cultures.
At Alchemy Springs, Anne leads brand, mission, strategy, operations, and customer experience.
Jon Stein, CRO
Jon is a community architect and connection strategist with a background in membership, experiential hospitality, and culture design. Formerly the Head of Community at Summit Series, where he helped lead the acquisition of Summit Powder Mountain, Jon has built brands around belonging.
He oversees revenue, partnerships, and community at Alchemy Springs, combining his expertise with a personal passion—he’s visited over 60 bathhouses worldwide.
Advisors & Partners
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Sean Manchester | Operations
Phoenix Hotel | Morgans Hotel Group | Chambers
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Olle Lundberg | Architect
Lundberg Design | Designer of award winning Slanted Door | Twitter HQ I Mourad
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Mia Kyricos | Advisor
Hyatt Hotels| Spafinder | Starwood Hotels Co-founder & Advisory Board Member, Global Wellness Institute
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Vince Kadlubek | Advisor
Co-Founder, Board Director Meow Wolf | Spatial Activations
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Michael Yarne | Advisor
Real Estate Development Consultant | SF Mayor’s Office | Build Inc. | Lend Lease
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Dr. Marcus Coplin | Advisor
VP BANA (Balneology Association of N. America | Physician | Naturopathic (N.D.)
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Dr. Ashley Mason | ADVISOR
PhD, MA, Integrative Psychologist & Sauna Researcher | UCSF Osher Center for Integrative Health
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Nathan Palin | FINANCIAL ADVISOR
Founder of Skoa Capital, the first real estate investment bank focused solely on wellness-driven development
Will you join us in bringing this movement to life?
Our mission is to create sanctuaries where people can reset, reconnect, and build meaningful relationships—transforming both our cities and the well-being of future generations.
Sign up to learn how thermal bathhouses offer an impactful and exciting investment opportunity.
